Shooting an ad campaign
Ask yourself these questions:
1. What is an ad campaign (whats the difference between an advertisement and an ad campaign?
2. What ad campaigns do you remember the fastest? why?
3. When building your own ad campaign, think of the product you want to sell. think of the story or slogan you want to tell. what slogan or tagline tells that story in a quick catchy way? Consider "got milk" or "just do it" or "good to the last drop". These catchy slogans are important to building a following and having your product differentiated on the market.
4. Think about how the product and the story go together, and how you will photograph that subject to tell the story and work with the tagline/slogan. Think about the Coke can: and the campaign they made with names on the bottles. What did that do to make Coke popular on the market while the campaign ran? What came first with that campaign- the Can with the Name or the Campaign to put names on the cans.
5. Check out what successful ad agencies have done in the past. Check out the company Walrus. They're two pomfret alums who have differentiated themselves in the ad agency market. When there is an agency on every corner in NYC, they had to make themselves stand out in the ad agency market. Their ads do similar, making different campaigns for products that people remember. Their work with Smith and Wollensky stands out in the market (similar to coke).
6. Once you've developed the idea, your next step is to photograph your subject. Using either TV mode or AV mode, take your product and photograph a three part series. This series should be approached as a Billboard (three, a mile a part on a highway?) or a Billboard (one a month for three months?). A magazine ad (1 a month for three months - January february and march?) or a social media post 1 a day for three different days?
1. What is an ad campaign (whats the difference between an advertisement and an ad campaign?
2. What ad campaigns do you remember the fastest? why?
3. When building your own ad campaign, think of the product you want to sell. think of the story or slogan you want to tell. what slogan or tagline tells that story in a quick catchy way? Consider "got milk" or "just do it" or "good to the last drop". These catchy slogans are important to building a following and having your product differentiated on the market.
4. Think about how the product and the story go together, and how you will photograph that subject to tell the story and work with the tagline/slogan. Think about the Coke can: and the campaign they made with names on the bottles. What did that do to make Coke popular on the market while the campaign ran? What came first with that campaign- the Can with the Name or the Campaign to put names on the cans.
5. Check out what successful ad agencies have done in the past. Check out the company Walrus. They're two pomfret alums who have differentiated themselves in the ad agency market. When there is an agency on every corner in NYC, they had to make themselves stand out in the ad agency market. Their ads do similar, making different campaigns for products that people remember. Their work with Smith and Wollensky stands out in the market (similar to coke).
6. Once you've developed the idea, your next step is to photograph your subject. Using either TV mode or AV mode, take your product and photograph a three part series. This series should be approached as a Billboard (three, a mile a part on a highway?) or a Billboard (one a month for three months?). A magazine ad (1 a month for three months - January february and march?) or a social media post 1 a day for three different days?
Check out the ad campaigns done by Pomfret students in the past
Can you answer the questions:
What is the product?
what are they asking me?
What are they selling me?
What is the story?
Who is the audience?
Would you buy the product?
What differentiates the product in the market?
What is the product?
what are they asking me?
What are they selling me?
What is the story?
Who is the audience?
Would you buy the product?
What differentiates the product in the market?
